SOCIAL MEDIA
DESIGNS

The person scrolling owes the brand nothing.

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My job is to give them a reason to care. I start with what the audience needs to understand, trust or recognise before taking the next step. I develop the concept, copy and composition together. Imagery draws people in, the headline establishes relevance, and hierarchy makes the message easy to follow on a phone.

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Every element should earn its place, clarifying the offer, supporting a claim or guiding action, while making the brand recognisable the next time it appears.